What Is The Course About?

Social media marketing is one of the most efficient ways to market and grow a business yet many business professionals don’t really understand how it works. The training covers all of the most important aspects of social media marketing and how to use it to drive results.

The following social networks will be covered in-depth:
• Facebook
• Twitter
• Instagram

The beauty of this workshop is that attendees can use the techniques and their learning for themselves at the same time as building this knowledge into their campaigns and plans. Learners will also learn how to use Canva to create effective social media posts.

Learning Objectives

After attending our Social Media course you will be able to:

  • Plan and execute effective social media campaigns that contribute to strategic goals.
  • Recognize the stages of digital marketing development and resource implications.
  • Select the appropriate social media tools to achieve your goals
  • Understand how to harness the power of Facebook, Twitter, and Instagram.
  • Be more familiar with digital social media vocabulary.
Learning Outcome

After the course you will be able to:

  • Focus on what problems you can use social media to solve and what value this can create for your organisation
  • Identify where your current strategy may have weaknesses, why these might have occurred, and how to fix them
  • Understand the framework you need to have in place to ensure that social media creates measurable value for your organisation
  • Predict how the online space will evolve and what new types of tools and approaches are starting to emerge
Where will the classes take place?

The intake is in progress. The course is taking place at Watu Career Development Institute, Donholm, Nairobi, Kenya.


Competent in basic computer usage

  • Learn in a well-equipped computer laboratory
  • Showcase your business online
Target Audience

The course is ideal for businesses that would want to achieve marketing and branding goals.


The course takes one month


The fee for the full course is Ksh 5000 and a compulsory of Ksh.500 for registration. It can be paid through the following ways;

KCB Bank
Account Name: Watu Technology Limited
Account Number: 1170843670

Till Name: Watu Career Development Institute
Till Number: 648962